Wednesday, 1 February 2012

Graphics & Design | Signage and Web Design

by KC Graphics Studio.

Welcome to my blog all about Graphic Design and how this complex skill relates to signage and web design  in today's modern world.
Graphics are useful in many different ways and come in many different forms, they can attract attention, illustrate points that are difficult to explain in words and in many ways some graphics tell more then an essay of a thousand words!

I have always been into art and design as far back as i can remember, i am just glad i carried it through to a career that i enjoy doing and have great passion for.
Today i serve many services and as you are reading this blog you must have at least a slight interest in graphic design so you will know that there is many services you can supply through this skill, a couple of the main services are web design and signs. Web design is mainly created through HTML which is a mark up language the Internet reads to show the web pages over the world wide web, and although you would not have much luck without html, you also would not have much to look at without graphics, so graphics are a big part in web design just as much as they are anywhere else.
If you went onto a web site and they had just columns of text you would find it quite boring and some people may even leave the site and move onto another due to the instant bland look of the page, with graphics added to it, the page is instantly alot more like able and will be more pleasant to read and the user will soak up the information alot easier through the breakup of graphics and images.
Signage traditionally used to be done by hand, the graphic of the requested product would be stencilled out and hand painted which today is still a very skillful talent, although nowadays this kind of talent just has no place in the signage industry due to the highly advanced state this service is now, with high tech machines and computers working together to create some amazing pieces of work. Although even though these machines and computer programs are so well advanced you would not have any decent work created without graphically designing this, and this is a skill not to be taken lightly, anyone out there that is in that position will be highly passionate about there work or they should not be doing it as this isn't a look at the clock day job, graphic design is a very technical but rewarding skill which i enjoy doing, and I'm so lucky to be blessed with this skill and i don't see it as a job, its more of a hobby i get paid for! how cool is that, i believe you should do what you enjoy in life, don't follow the money, follow the passion.
The digital print business is highly graphical and with a great imagination you can create some crazy looking artwork, and have it digitally printed in any size you like. Images can sometimes say more then words in the space it uses.
This is where a company logo becomes very important, and is thought through in depth, the logo of a business is not just a sign it is your image and it Carry's you from start to finish, logo's have to be able to be seen clearly and have to be recognised easily, if this is done well, then you'll notice trust me, for example, say you are driving down the road at 30mph, and in a distance you see this big yellow (golden) "M" you know instantly, without even thinking, your brain automatically tells you there is a MC Donald's coming up! great i was feeling hungry! or was you? maybe because you saw that sign you just thought about it and pulled in, went through the drive thru, and got your BIG MAC meal! and they just made a sale, now without that big m being so recognised you would have never known about it and never of got that meal, and probably wasn't even that hungry in the first place. That is a fine example of how a great thought logo, even though it is so simple, has a big impact. Like Nike for example, you see that swoosh and you know what it is, its the sports brand, not to mention the Apple icon, who doesn't have one of them somewhere at home! you see, a simple graphic can do such wonders if it is thought out correctly and created well, as you can see these examples i have used of logo's are all simple, but you have many that are the complete opposite but still have the same effect, just be careful when planning it out though, and make sure it relates to what you are doing.